A broad network of award-winning content creators working with cutting-edge data scientists to educate and engage voters using the tools of pop culture and social media.

 

The People Team

 

Chris is an attorney who practiced at Sidley Austin and Proskauer Rose, with a focus on civil litigation and white collar defense.  Chris is the founder of Why Virginia Matters 2017, which was created to mobilize progressives nationwide in support of 2017 Virginia state legislative races, and to mobilize assistance for viable, underfunded candidates running in flippable districts.  Chris has also done work for Moms Demand Action/Everytown, the Mid-Atlantic Innocence Project, and as a Court Appointed Special Advocate.

CHRISTINE BACHMAN,
Political Director

 

MARA GERSTEIN
Executive Director

Mara is an award-winning audio producer and former director of digital projects for several companies including SapientNitro, where she led delivery for its New York interactive marketing services team. Mara spent nearly a decade writing, producing, and performing with SF-based sketch comedy group Killing My Lobster. After a post-election move to one of the country’s 206 “pivot counties,” Mara co-founded Show Up Long Island, to organize community activists.

 

MICHAEL HIRSCHORN,
Founder and Creative Director

Michael is the multiple Emmy-award winning CEO of Ish Entertainment, a New York-based TV and film production company. From 2001-2008, Michael was head of programming at VH1, where he pioneered “celebreality” and more than doubled ratings. He is a contributing editor at The Atlantic, and in 2010, blamed technology for hastening a post-factual dystopia in which each side would begin making up its own facts. Michael has also written for The Wall Street Journal, New York Magazine and The New York Times.

 

SHARON MEERS,
Co-Founder and Advisor

Sharon is a former Managing Director at Goldman Sachs where she worked for 17 years—first in New York and later in Silicon Valley. Sharon has spent the last 6 years working for tech companies, most recently as an executive at eBay and an advisor to start-ups. Sharon is the co-author of Getting to 50/50, a book about women in leadership and has written on this topic for The New York Times, Fortune and BusinessWeek and appeared on NPR and the Today show.

 

YAEL MELAMEDE,
Founder and Creative Producer

 

Yael is co-founder of SALTY Features.  Yael’s films include Inocente, winner of the 2013 Academy Award for Best Documentary Short, When I Walk, winner of a 2015 News and Documentary Emmy, and Desert Runners, winner of multiple awards. Yael’s 2015 film “(Dis)Honesty - The Truth About Lies” was released to great critical acclaim.  Yael’s production credits also include My Architect, nominated for a 2004 Academy Award.

 

 

The People Advisors

LIZ MANNE, Liz Manne Strategy, #PopJustice, The Culture Group

DAVID COHEN,  Forward Majority

MARISSA TRAMBLEY, Stott Development Solutions Group, HFA

BONNIE SIEGLER, Eight and a Half

KURT ANDERSEN, Fantasyland, Studio 360

ANNE KREAMER, Nickelodeon

DORIS CASAP WARREN, HBO, Filmmakers for Hillary

 

 

Network and Partners

FLIPPABLE

SWING LEFT

GOOD WERK

ACRONYM

WHY VIRGINIA MATTERS

SPEAK REAL COMMUNICATIONS/ EDELMAN PRODUCTIONS

CATALIST

FUTURE NOW

NY4US

FORWARD MAJORITY

ELEANOR’S LEGACY

HUMAN AGENCY

 
 

 
 
Name *
Name

Join Us!

Are you a data geek, art director, translator, animator, powerpoint wizard, social strategist, or super fun party host who wants to help defend democracy? 

We are always looking for talented partners and collaborators with a penchant for action over virtue signalling. If that’s you, drop us a line!