2018 Statehouse Initiative
We’ve seen the future and it’s people running for state legislature around the country. In 2018, we were honored to support 85 candidates in six states, make over 175 Meet Your Candidate ads, and give first-time candidates a fighting chance to effect change in their communities.
In Virginia 2017 The People PAC created ads for 17 House of Delegates candidates. The ads connected candidates’ personal stories to the issues that mattered most to Virginians.
Our ad for Wendy Gooditis was featured on The Rachel Maddow Show the night after the election–the highest rated cable news show on television.
The People went out of our way to support candidates that were largely underfunded and ignored by establishment players. Defying expectations, we won half our races.
Voter turnout increased by 20% and Democrats flipped 15 seats, coming within a single seat of controlling a chamber that had been in Republican hands since 2000.
The People brought District 6 natives home to Georgia to talk to voters about the 2017 special election and the importance of voting for Jon Ossoff.
We had to do something.
Our Local Heroes project harnesses the power of celebrity to focus attention on the importance of civic engagement and to mobilize voters in specific elections.
Issues Advocacy: Healthcare
This remake of 2011’s famous “Throw Granny from the Cliff” ad included clips of Donald Trump promising never to cut Medicare, Medicaid, or Social Security. It was picked up by Fox News.
Why is the federal government acting to make gun laws even more lax when the overwhelming majority of Americans believe in common sense gun reform?
Because the NRA spends tens of millions of dollars each year to scare and sway “moderate” voters into voting for candidates who are not putting our safety first.
To fight back, The People is developing a gun safety digital media campaign in one of the America's 206 “pivot counties.” The media and messaging that we develop will be scaled nationally and targeted at non-Democratic women in pivot counties and suburban swing districts.